ROLE

Logo, branding, & design

Website UX & design

Email template design

OVERVIEW

Wilderness Youth Project (WYP) is driven by the methodology that nature connection makes life better for kids. Their goal is to connect kids to nature in small groups guided by expert mentors during the school day. WYP partnered with Mambo Media to update their brand and re-think their website experience.

In my role as Digital Marketing Manager at Mambo Media, I lead the design and creative side of the project. I partnered closely with the marketing team at WYP to listen to their business challenges, understand their website pain points, and brainstorm potential brand directions.

On this project, I re-envisioned the WYP brand. This included creating a new logo, establishing new brand colors and fonts, and building a brand guideline. From there, I designed the website, provided wireframes for critical pages on the site, and provided detailed guidance and design direction to the development team to bring the vision to life.